Most agencies charge $2,000+ a month to monitor campaigns that run themselves. We build yours once, hand everything over, and you own it. One flat fee from $499. You control the on and off switch. We only work with finance brokers, so we know what converts and what does not.
One time fee. You own everything. Periodic reviews included.
Here is what most agencies will not tell you. A paid ad campaign only needs to be built once. The targeting, the creative, the pixel, the conversion tracking, the audiences. That is the real work. Once it is configured and the platform has data, the machine learning takes over.
Meta and Google do not need a human adjusting bids every morning. Their algorithms optimise delivery automatically. They test placements, shift budget to what converts, and learn from every click. That is what you are already paying the platform to do.
So what exactly is an agency doing for $2,000 a month after the first few weeks? Mostly logging in, looking at the dashboard, and sending you a report you could pull yourself. That is not management. That is monitoring. And you do not need to pay someone monthly to monitor something that sends you notifications for free.
The campaign structure, the audiences, the pixel, the conversion events. These are set up once and they stay. You do not need to rebuild them every month. You do not need someone on retainer to maintain something that does not change.
After the learning phase, Meta and Google optimise delivery automatically. They know which placements convert, which times of day perform, and which audiences respond. An agency clicking buttons on top of that is not adding value. It is adding cost.
This is the part agencies do not want you to know. Turning a campaign on or off takes 30 seconds. Pipeline full? Pause it. Quiet month? Turn it back on. Funding month tight? Pause it again. You do not need to email an account manager and wait two days for something you can do yourself.
Over-optimisation is a real problem. Constant changes reset the learning phase and waste your budget. A proper review every few weeks catches real issues and tests new angles. Daily tweaking creates problems, it does not solve them. We review periodically because that is what actually works.
This is not a retainer menu. It is a build. When it is done, you own all of it.
Built for finance intent across the platforms that actually reach brokers' clients. Reddit and LinkedIn where relevant.
Properly structured. Your name, your access, your ownership. Not tied to an agency account you lose when you leave.
Server side tracking configured properly so your data survives browser privacy changes and iOS restrictions.
Not your home page. Dedicated pages that match the ad, speak to the intent, and capture the lead.
Know exactly which campaign, ad, and audience generated each enquiry. No more guessing where the phone call came from.
Built for the finance vertical. Not repurposed from a plumber campaign. Compliant with platform restrictions from day one.
Walk through of everything we built. You will know how to turn campaigns on, off, and adjust budgets yourself.
We check in, review performance, and flag what needs attention. Included, not billed monthly. Not a retainer by another name.
Finance advertising has rules that general agencies learn about after they have wasted your first month of budget.
We build campaigns that understand every stage. Not just the click.
No six week onboarding. No discovery workshops. A call, a build, a handover.
We talk about your brokerage, your market, your goals, and what you have tried before. 20 minutes.
We build your campaigns, creative, landing pages, and tracking. Everything configured for finance compliance.
Full walkthrough. You understand everything. The ad accounts, the data, and the campaigns are in your name.
We check in periodically. Performance review, recommendations, adjustments. Included. Not billed.
We were paying $2,400 a month for 18 months before we found Atlas. Same leads, same platforms, same campaigns. The only difference was someone else pressing the buttons. Now we run it ourselves and the results have not changed.
I had no ads running. Thought it was too complicated with the finance restrictions on Meta. Atlas set everything up in a week. Four extra settlements in the first quarter.
The handover was the part I did not expect. They actually taught us how to manage the campaigns. Most agencies keep that knowledge locked up because that is how they justify the retainer.
We are based in Melbourne and our core business is simple. We set up your paid ad campaigns once, properly, and hand them over. You own everything.
Once the initial setup is complete, we check in to see how things are performing. Depending on the timeline and what we have built, that might be weekly early on, then monthly once things settle. We monitor the results, flag anything that needs attention, and make recommendations. That is included. There is no extra charge for it.
We are big believers in the one time setup model. Not an ongoing monthly retainer. The work is in the build. Once it is done right, it does not need to be done again. You should not be paying someone every month to watch something that already works.
These are available at cost as additions to your campaign build. Our core business remains paid ads for brokers, but if you need a website, an AI system, or search engine optimisation to support your campaigns, we can build those too. Same philosophy. One time setup. No retainers.
* Free ongoing management refers to periodic performance monitoring over your chosen review period. We review how your campaigns are performing and provide recommendations. This is included with every build at no additional cost.
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